There’s a lot of talk about “image” in the music industry. Apparently looks are as important as talent and ability. Taking that into consideration, I offer the following image of my dog.
Photo Credit: Ian Rogers
Direct-to-Fan: Making Facebook Work
The whole dang world uses Facebook. So naturally, musicians trying to find ways to increase sales/exposure/fans have turned to Facebook in droves. To that end, Topspin and Nimbit both offer tools to increase return on Facebook activities. All of Hollow Vixen (not just me) spent some time working on a Facebook strategy that would provide the best user experience coupled with the least amount of...
RockGeek Fact of the Day #601
Today would’ve been Nelson Riddle’s 89th birthday. As the arranger/conductor for “the” musicians of the 1940s, 50s, and 60s, he defined the sound of the time. Here’re a few of the folks Nelson Riddle wrote arrangements for: Frank Sinatra, Ella Fitzgerald, Nat “King” Cole, Kate Smith, Judy Garland, Dean Martin, and Linda Rondstadt, and hundreds of...
Direct-to-Fan: Adding my stuff
Preface: Before I start today’s post, I want to acknowledge some key, critical facts. The folks ’round the Nimbit, Topspin, and Hollow Vixen camps have expressed their concern about the very nature of doing something like this. They’re smart people, and while they may be right to express their concern, I also greatly admire the fact that they trust me and allow me to do this...
Direct-to-Fan: Gimme yo’ email address!
Yesterday I laid the groundwork for this little experiment: I’m working with the guys of Hollow Vixen and using both Nimbit and Topspin platforms to see which works better for launching a new release and establishing a band’s online presence. High priority was to start building up a mailing list for the band. So I dove into both platforms to see what I could come up with. Here’s...
Direct-to-Fan Head-to-Head Battle-to-the-Death Mega-Royale Gala-Fest
I figured something like this deserves a bigger title than just “Something I’m Gonna Try.” In my capacity as mild-mannered marketing consultant, I spend a fair amount of time at Nimbit. No surprises there, and honestly, I like the product and believe in its claim/capability. But there’s this other company in the direct-to-fan space that warrants attention: Topspin...
So, what’s new?
There’s a lotta folks talkin’ shit on the Interwebs, but often I wonder who’s actually DOING stuff. In other words, if you work in this industry, shouldn’t you actually be doing something instead of just pontificating on your blog? Here’s what I’m up to…pontification coming soon 😉 1. Marketing Mensch: Nimbit.com I’ve been working with/for Nimbit in...
RockGeek Fact of the Day #0514
Is TuneCore really a direct-to-fan solution?
Direct-to-Fan is the dominant trend in today’s music space. Whether it’s Trent Reznor telling us, or anyone else, the ability to engage with fans and provide unique, compelling offers is tantamount to success. What’s disturbing though, is that you’ve labeled Tunecore as a frontrunner in the direct-to-fan space. Nothing could be further from the truth.